Saturday, April 15, 2006

What if Apple had hired MSFT to create the iPod box?

All right: maybe this is a little too work-related, but I found it hilarious. Ever wonder why Microsoft and Dell and HP just strike you as blah brands while Apple seems oh-so-shiny? What this case study on how graphic and industrial design can really shape your perceptions of a company's brand identity.

1 comment:

ivan said...

I really enjoyed this video -- illustrates why sometimes less is more.