The other day, I saw this hilarious video about Digg from a singer-songwriter named Kina Grannis. You have to be a Digg regular to understand some of the inside jokes (email me if you're curious about why she mentions Ron Paul and the awful sound servers make when they go down). Hilarious!
Anyway, it turns out Kina Grannis is one of the 3 finalists for this year's Doritos Crash the Super Bowl contest. Doritos is sponsoring a sort of American Idol for the MySpace crowd, in which the MySpace community is voting for the 1 video they're going to air live on the Super Bowl. (I created a MySpace account just so I could vote!)
The whole episode -- starting with the Digg video below -- is a perfect example of this social networking, Web 2.0, user generated content, viral marketing thing that's sweeping the world (and here I am working on enterprise software). Kina's done a fabulous job using blogs, YouTube, Digg, and other Web 2.0 properties to supercharge her devoted fan base (check out the interview at Gizmodo) in a little over 6 weeks.
Good luck to Kina, and if you like this video or her other stuff (including a cover of Colbie Caillat's Bubbly, which showed up on iTunes the other day, yet another example of the changing power structure behind popular music) -- vote for her on MySpace. Today's the last day.
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