I never saw this commercial on television (thanks Tivo!), but Sony recently created an ad for its Bravia line of LCD flat screen televisions which featured bouncing 250,000 superballs down a street in San Francisco.It's refreshingly old school: they actually used real superballs rather than computer graphics. The commerical itself is a master class is cinematography and both sound and video editing.
In a not-so-old-school move, Sony has published a cool Website about the commercial, featuring behind the scenes music, videos and photos. Hmmm....commercials as content: is this a foretaste of the future?
For those of you who haven't taken the HDTV plunge yet (like us), download QuickTime 7 and view the high-resolution videos. Then head on over to Apple's site to view high-def content (incluidng movie trailers).
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